How to Build Newsletter Marketing Strategy in 2024
Marketing a newsletter isn’t as easy as adding subscribers to an email list.Professionals are industry experts, and convincing these experts to becom
What is Omnichannel marketing automation?
Imagine this. A customer browses your website, adds an item to their cart,abandons it mid-checkout, gets bombarded with generic emails, and finallyd
How To Automate Outbound Lead Generation in 2024
Running a cold outreach campaign is not an easy drill, and outbound leadgeneration is the most dreadful. The only situation where “Quantity matters m
6 Marketing Automation Workflows for B2B Marketers in 2024
If you think marketing automation is limited to welcome email sequences, thinkagain. Automation is finding its place in various marketing areas, espe
Content Automation with AI, and How does it work?
Automated Content generation has upended the world, especially the marketingindustry, in 2022 and 2023. What we thought was impossible is now happeni
6 Best Content Automation Tools & Platforms in 2024
Despite what many believe, executing a results-driven marketing strategy takesmore than just one content automation tool. Especially when the omnicha
What is e-commerce marketing automation? Benefits, Strategies, Everything You Need to Know!
e-commerce marketing is easy, said no one ever! Because it's not. It can getpretty overwhelming with many tasks, especially if you do them manually—a
Marketing Automation for Small Businesses - Tools, Strategies, and Challenges
Just a few years ago, small businesses had no access to most digital tools. Themajor reason was technology was not much advanced, and hence the cost
Content Automation Implementation: Integrating Automation into Your Existing Content Workflows
You've selected your content automation tools. C-level executives have also beengiven the green signal. You're all set to integrate automation into y
What is Content Marketing Automation & How to Leverage it
The early 2000s was the time when content marketing became mainstream forbrands. And ever since then, content has been in its position. Every otherb
10 Best Outbound Marketing Automation Tools in 2024
Outbound marketing is often associated with high costs. Since outbound marketingtargets cold leads, the conversion rates are also low when compared t
What is Landing Page Automation and How does it work?
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How to Build a Marketing Automation Strategy (with Examples)
IntroductionOut of all the company’s functions, marketing teams have the most togain from automation. All the marketing core activities, like collect
How to write perfect marketing emails
Introduction: Why You Want to Start E-mail MarketingE-mail marketing can be thebest friend of marketers. In the ever-evolving landscape of digital ma
![8 Best Fonts for Email Newsletters in 2024 [Email-safe + Professional]](https://static.waveon.io/img/blog/_posting/1702460026013.jpeg)
8 Best Fonts for Email Newsletters in 2024 [Email-safe + Professional]
While choosing fonts for newsletters, most business owners make the mistake ofpicking fancy custom fonts to try and stand out from the competition.Ye
How to write a marketing plan, Beginner’s Guide
Introduction This article is a concise step-by-step guide to making marketingplans. If you are reading this, probably you are confused about the task
8 Best B2B Marketing Newsletters for Industry Insights & Trends (2024)
Almost every B2B brand has a newsletter today. And email marketing, being thehighest ROI-producing strategy, makes businesses send variations for spe
How To Build A Marketing Automation Funnel in 2024?
Build a funnel!You might have heard marketing experts repeatedly using thissentence. But it's no longer sufficient to build just a funnel. From advan
What is Viral Marketing?
Understanding Viral MarketingViral marketing is a strategy where products orservices organically spread among consumers, quickly gaining traction. Un
How to Monetize Email Newsletters: 6 Effective Strategies
Monetizing your newsletter is the fun part. After spending months creatingengaging newsletters, adding more subscribers, and optimizing for better op
8 Ways to Create Highly Engaging Newsletters in 2024
Writing a newsletter is time-consuming, and when it gets low engagement — it’sheart-breaking.Why is no one opening my newsletters? And if people are
How to Create & Send Email Newsletters Effectively
Creating and sending email newsletters to prospects/customers is one of the bestmarketing strategies to improve customer relationships, build brand a
![What is mailchimp? [Mailchimp Basics 2024]](https://static.waveon.io/img/blog/_posting/1699387648814.png)
What is mailchimp? [Mailchimp Basics 2024]
What is mailchimp? Mailchimp is a comprehensive marketing platform that providestools to improve and automate digital marketing. Initially, it starte
7 Reasons Why Your B2B Business Needs a Newsletter in 2024 (With Examples)
“Newsletters are B2B marketer’s secret weapon.” “Email marketing gets you thebest results of all marketing strategies.” “You can’t expect to close a
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