Marketing

Top 12 AI Content Creation Tools in 2024

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Sanchita

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TABLE OF CONTENTS

Introduction

In a world where technology is constantly evolving at an incredible rate, one revolutionary technology is rewriting the basic fabric of content creation: artificial intelligence (AI).


AI (Artificial Intelligence) is rapidly transforming the world and has taken center stage in the content creation procedure, from crafting creative stories to tweaking and optimizing every word.


For content providers, this dynamic transition opens up a world of new possibilities. AI content creation tools can help streamline workflows, increase content team productivity, expand content creation to meet increased demand, and enhance content quality, thereby helping brands capture a larger audience than ever before.


In fact, 79% of marketers believe that generative AI can boost the quality of content they produce. What's more, the State of AI in the Enterprise Report found that 94% of business leaders believe AI is crucial to success.


So evidently, content creators can expect success depending on how completely they can integrate AI into content development, and the returns on investment are immediate and significant.


So, if you're seeking an AI content creation tool that meets all the requirements and can increase content creation speed and efficacy without sacrificing quality, this guide is for you.


What are AI Content Creation Tools?

AI content creation tools utilize artificial intelligence technology to generate textual or visual content from text prompts. They may generate articles, social media posts, product descriptions, and even videos without the need for human involvement.


These AI content production tools, in particular, use natural language processing and machine learning algorithms to evaluate data and produce relevant and interesting content.


The majority of these tools are designed to help you save time, effort, and resources when creating content.


Benefits Of AI Creation Tools

AI marketing tools are gradually becoming essential for content creators, brands, and business owners. AI writers can increase productivity, create more material, and assist content teams in meeting demands and overcoming creative blocks.


Here are some key advantages of AI content creation tools :


Saves time: A typical 1000-word blog post takes around 6-8 hours to complete. However, AI content creation tools can save you the time of research, drafting and content creation.

Reduces costs: AI content creation solutions enable you to create content with limited resources, saving you time, money, and resources in content production.

Helps with different content formats: Unlike typical word processing software, AI solutions can help develop material for a variety of formats, such as blogs, articles, web copy, custom image creation from text prompts, and so on.

Maintains consistency. AI tools are likely to provide a constant quality of result as long as you provide accurate input to the tool.

Helps to scale content creation: AI can help you considerably boost the amount of content production to meet demand and competition.

Personalized content for the audience: By specifying the tone and target audience, you can instruct AI tools to customize information to your audience. Some AI solutions can also help develop content in several languages or utilize customer data to customize your content even more.

Improved SEO performance: With the correct artificial intelligence (AI) tools, you can do thorough keyword research and gain optimization insights in seconds. Look for keyword trends, create new and competitive content ideas, and experiment with on-page components to make sure your content is as optimized as possible.

Enhanced quality: AI writing tools can assist you in improving the quality of your content, whether it's videos, images, or text, by identifying errors and recommending corrections.

Adaptability to Trends: AI marketing tools can quickly adjust to developing trends and changes in user behavior. Additionally, these tools ensure that material remains fresh and relevant.


Top AI Marketing Content Creation Tools

#1. Jasper

jasperJasper is a powerful AI tool for creating content. It enables you to create a variety of marketing content, including long and short forms. As a result, you'll be able to create blog posts, articles, emails, reports, landing sites, PPC copy, social media postings, and more.


This application also includes over 50 templates and "Recipes" that combine templates to create long-form content (such as eBooks or video scripts). Furthermore, Jasper can seamlessly integrate with other tools. However, you will have to pay for these third-party integrations individually.


Aside from that, Jasper offers a few more features, including Jasper chat and AI art, and it supports over 29 languages. Aside from that, Jasper offers a few more capabilities, including Jasper chat and AI art, and it serves 29+ languages.


Jasper is certainly a strong option for AI content generation. However, cost can be a barrier for teams trying to grow.


Key Features

  • Boss mode to generate quick, long-form content creation

  • Plagiarism Checker

  • Dozens of templates.

  • High-level customization

  • Interactive AI chatbot to seamlessly create content

  • Integration with Grammarly and Surfer SEO for image production.

  • Offers a free trial to get started.

Pricing

Jasper has three plans:

  • Pro: $69 per month/seat

  • Creator: $49 per month/seat

  • Business: Contact the team for customized features and support


#2. Copy.ai

copy.ai

If you're a content marketer seeking a powerful AI writing tool, Copy.ai is certainly a good choice. It is a writing assistant that makes creating content simple. While the tool can generate any type of writing, it's most useful for creating engaging social media content. With advanced technology, this tool provides you greater control over the final content piece, and its useful knowledge-sharing options make it an excellent choice for social media marketers looking to interact with other users.


Copy.ai is a versatile tool that enables content teams to 10x their output without compromising quality. Its 90 + tools and templates help create personalized sales copy, cold outreach emails, blog articles, landing sites, pay-per-click (PPC) ad copy, social media posts, and more.


The platform also includes a chatbot - Chat by Copy.ai that can help you with content research and creation. Also this AI tool includes certain pre-built prompts to help you achieve most accurate responses from the AI content generator.


Key Features:

  • Creates a diverse variety of content-marketing copy, blog posts, and landing pages.

  • Offers Ready-Made Templates

  • User-Friendly Process To Create Compelling Content

  • Enables users to swiftly generate quality content

  • Offers doc editors for editing and refining AI content

  • Effortlessly helps brands enhance their messaging and communication

Pricing

Copy.ai offers 3 plans for brands and growing entrepreneurs

  • Free

  • Pro 36$/ month

  • Team: $186/month


#3. Surfer SEO

sufer seoIf you are seeking to optimize long-form material content (blog posts) and boost rankings in searches, Surfer SEO is the clear choice. This multi-featured AI tool is packed with valuable features. It includes an outline builder, a keyword analyzer, an AI authoring tool, and a simple-to-use text editor for keyword research and optimization. You will get headline recommendations, a detailed breakdown of competitive keywords, and instructions on how to fine-tune your content to outrank your primary SEO competitors.


In addition, SurferSEO can conduct a site audit to find technical SEO flaws and rank pages against competitors. The software generates a real-time SEO score by scanning top-ranking pages and assessing newly created content. Surfer isn't just for English-speaking markets; it has a multilingual interface that allows users to localize content and rank in various languages. Additionally, the business aims to educate content writers by offering a free SEO writing class.


Key Features

  • Content editor for polishing your content pieces

  • Outline builder that helps you build precise Seo-optimized drafts

  • AI writing tool to create content without human intervention

  • Site audit

  • Google Docs plugin for easy edits on docs.

  • Offers Real-time SEO score

  • Multilingual support

Pricing

Surfer SEO offers 4 plans for its users;

  • Essential: $63/month for 3 months

  • Scale: $91 /month for 3 months

  • Scale AI: $154 /month for 3 months

  • Enterprise: Contact the team for customized pricing


#4. Grammarly

grammarlyGrammarly is an AI-powered writing tool that enables users to create error-free, flawless, and efficient content. It generates recommendations based on local spelling, sentence structure, tone of voice, and several other factors. It uses advanced algorithms to detect mistakes in your work, including grammar, spelling, punctuation, and sentence arrangement. Grammarly can also recommend vocabulary improvements, tone alterations, and writing style changes to increase readability, clarity, and consistency. It also includes a plagiarism checker to verify that all of your content is completely unique.


Moreover, Grammarly works with nearly all the tools you already use. You can use Grammarly in Google Docs, emails, WordPress post drafts, and even on your mobile phone. In short, Grammarly is much more than a "spell checker." Grammarly is a helpful AI tool that saves time, improves writing skills, and allows the creation of amazing content.


Key Features

  • Grammar, spelling, and plagiarism checker

  • Provides a variety of style suggestions

  • Simple and Quick fixes for grammar and sentence corrections

  • AI writer that refines the content

  • Available in most writing apps and browsers

  • Freemium software- Offers a free plan with basic features and a premium plan with advanced features

Pricing

Grammarly offers 3 pricing plans for its users;

  • Free - Basic grammar suggestions and corrects free of cost

  • Premium: $12/ Month

  • Business $15/Month


#5. Writersonic

writersonicIf you need a powerful AI writing tool, Writesonic is worth considering. From content creation to idea generation, our platform streamlines your writing procedure and allows you to publish high-quality content quickly. The tool enables you to create both short and long-form content (blog posts, landing pages, product descriptions, etc.).


It includes all of the major AI tool features, such as integrations with SEO tools, multilingual support, priority access to new features, and more. Furthermore, it has 'Sonic Editor', which provides real-time content optimization recommendations.


Additionally, this software is less expensive than other AI content-creation tools. Unlike its competitors, Writesonic adjusts its cost on both the number and quality of the words created.


With 100+ features, Writesonic is the perfect AI marketing tool for writers, ecommerce companies, marketing teams, and entrepreneurs.


Key Features

  • Writers can create a diverse variety of content- Long and short-form content

  • 70+ tools and templates to ease the content creation process

  • Budget-friendly plans with numerous features

  • User-friendly interface

  • Sonic Editor to help you enhance your content quality

  • Offers a good free trial plan

Pricing

Writersonic offers 4 plans for its users depending on their usage;

  • Free

  • Chatsonic $12/ per month

  • Individual $16/ per Month

  • Standard $79/ per month


#6. ChatGPT

chatgptChatGPT is an advanced AI conversational chatbot created by OpenAI that specializes in producing human-like text responses. This natural language processing (NLP) chatbot interprets and generates text based on the prompts provided. It is versatile and can help with a variety of tasks, from answering questions to writing content.


This AI writing tool can generate complete blog posts, website text, product descriptions, programming code, personalized emails, social media captions, adverts, taglines, and meta descriptions.


In addition to writing, ChatGPT generates visual outputs like charts, tables, and calendars, which can be beneficial in content planning.


ChatGPT's advanced features allow it to perform tasks such as conversation generation, translation of language, summarization, and more. Furthermore, ChatGPT can integrate plugins smoothly.


Key Features

  • User-friendly and easy to use

  • Offers seamless text generation on prompts

  • Provides language translation

  • Users can upload files for analysis and evaluation

  • Comes with a voice-control feature

  • Smoothly integrates with other apps

  • Extensive library of plugins

Pricing

ChatGPT offers three pricing plans:

  • ChatGPT (v. 3.5) — free

  • ChatGPT Plus (v. 4.0) — $20 per Month

  • ChatGPT Enterprise — Depends on the usage


#7. Canva

canvaCanva is undoubtedly one of the most renowned and advanced no-code graphic design platforms. It generates high-quality graphics and has AI image-creation capabilities. Canva's AI text-to-image generator allows you to produce personalized graphics for your designs using simple prompts.


You can choose from numerous styles for your AI visuals, such as watercolor, color pencil, neon, retro wave, and others. You can also specify the aspect ratio for AI images so that they match your design. The AI tool also includes a robust photo editor that can enhance images, apply effects, and add captions, stickers, and so on.


Overall, Canva enables users to generate visually appealing content even without design expertise.


Key Features

  • AI-powered layout recommendations.

  • Text-to-image capability allows you to create images from text.

  • Various image styles to pick from.

  • Numerous photo effects and filters

  • Remove unneeded attributes and tidy up images without manual editing with a Magic eraser.

  • User-friendly interface for smooth operation

  • Extensive template library and collaborative features.

Pricing

Canva offers 3 plans for its designers;

  • Basic Canva is Free

  • Canva Pro is $12.99 per Month

  • Canva for Teams is $14.99 per Month for the first 5 users


#8. OwlyWriter AI

owlywriter aiOwlyWriter AI is Hootsuite's artificial intelligence content creation tool. You enter a prompt, and OwlyWriter provides premium social media content, saving you hours of work. OwlyWriter is based on ChatGPT's pioneering language framework, but it also incorporates the most successful content formula, which the business developed after over 14 years of research.



The tool allows users to quickly and simply post information on social media by offering caption suggestions and post ideas. It's great for creating new social media captions in your preferred voice and style, as well as producing articles based on links like product pages or blog pieces.


Finally, it can help you recognize and repurpose your best-performing posts, as well as create relevant descriptions for upcoming holidays.


Key Features

  • Ideal for social media captions

  • Offers a content calendar to assist in managing social media schedules.

  • Tailored content generation (based on tone, voice, and style)

  • Can serve as your personalized copywriter

  • Offers 30-day free trial

Pricing

OwlyWriter AI offers 3 plans for its users;

  • Professional (1 user) $22.97/ month

  • Team (3 users) $90.44/ month

  • Enterprise (5 user) Customized Cost


#9. Murf

murfDo you desire to add human-sounding voice overs to your videos? Murf is an AI voice generation tool that allows you to produce human-like voice overs for your videos. Murf employs natural language processing (NLP) technology to generate voice overs from text input. Just provide a script and choose your voice, and you are set to go. You can even emphasize specific words and employ pauses for a dramatic outcome. The AI can create studio-quality audio in 20 languages.


It is used to create voice overs for several types of videos, including e-learning and explainer videos. In addition to studio-quality AI voiceovers, you can utilize music, stock photos, and videos in your content. Murf supports several languages and has a voice changer tool that can transform your home recordings into a more professional AI voiceover.


Key Features

  • Professional voiceover using real AI voices derived from text input.

  • Supports 20+ languages.

  • Offer voice cloning simulates genuine human emotions such as rage, happiness, sadness, etc.

  • Voice Overs can be created using120 text-to-speech voices

  • Creates high-quality voice overs for Google Slides presentations.

Pricing

Murf offers versatile plans for diverse needs;

  • Free

  • Creator: $23/ month

  • Business: $79/ month

  • Enterprise: Contact the team for a customized quote.


#10. InVideo

invideoInVideo is an advanced AI marketing tool for creating promotional and explanatory videos. This robust video editing tool can be used by anybody, from TikTokers and YouTubers to brands seeking to generate content for their online channels. You do not require any prior experience with video making or video editing to use InVideo. The tool intelligently separates your provided script into logical segments. Furthermore, the tool selects visuals that correspond to the scenes that you can customize.


There are more than 1,000 templates, workflows, and assets to pick from. With InVideo, you can use web libraries such as Shutterstock and Storyblocks. This allows you to generate high-quality videos to match your professional requirements. InVideo provides a free trial, which includes a watermark on the output video.


Key Features

  • AI-powered video creation features

  • Excellent automated decision-making, ensuring professional videos

  • Offers a free trial.

  • Fantastic sharing features for making your video live on social platforms and shareable via links.

  • Offers numerous themes, workflows, and templates to pick from.

  • Budget-friendly plans

Pricing

InVideo offers 3 plans for its users;

  • Free

  • Plus $25/ month

  • Max $60/ month


#11. Synthesia.io

synthesia.ioSynthesia is an AI-powered tool that can generate high-quality videos from simple text in minutes. This AI content creation tool enables you to make professional clips with narration and an AI-generated human avatar. Synthesia is frequently utilized for making videos in learning and development, sales enablement, advertising, and several other sectors.


The platform provides 125+ stock AI avatars for you to choose from. You can also make your own personalized avatar. Video voice overs can also be translated into over 120+ languages. It also has multiple templates that can be readily customized for different types of videos. It also includes an AI script creator and a variety of video editing features. You can also customize the videos with your brand's colors, theme and logo. Its collaboration tool allows team members to work collaboratively on video creation via feedback and suggestions.


Key Features

  • Create videos in minutes with a text-to-speech feature

  • Offers professional AI avatars for your videos

  • Provides support in 120+ languages

  • Quick and easy screen captures to add to videos

  • Customizable templates and video backgrounds

  • The collaborative tool enables working together with teams

Pricing

  • Starter: $22/month

  • Creator: $67/month

  • Enterprise: Contact the team for a customized quote


#12. Hubspot

hubspotScaling your business's content creation without utilizing additional resources is nearly challenging. HubSpot provides a plethora of AI technologies. Some of its offerings include AI for Marketing, Sales, Service, Content, Operations, and Commerce.


With HubSpot's complimentary AI writer, businesses can swiftly create copy for an array of projects and platforms. You may use it to develop effective marketing emails, social media content, and CTAs. It's also a good alternative for content brainstorming and paragraph generation, thereby making the tool perfect for those who suffer from writer's block.


Provide a prompt or topic and let HubSpot's content assistant tools create the initial draft of your prospect email, landing page, or blog post. With HubSpot's marketing and sales tools, you can also utilize the specially designed AI Email Writer to create, send, track, and analyze your email campaigns all in a single dashboard.


The app comes with a free trial, and it is an ideal choice for digital marketers and content brainstormers.


Key Features

  • Comes with AI-driven content creator to create a diverse variety of content

  • Facilitates publishing of the content

  • Analyzes keywords to help you rank better in search results.

  • Enables automatic sharing of blogs on all your social platforms.

  • Allows linking the blog with your social media accounts

Pricing

The cost of HubSpot's AI products varies with the user. You must request special pricing before using these tools.


Conclusion

That's it! This brings us to the end of the list of the top 12 AI content creation tools! Currently brands and businesses utilize AI tools for content creation in a range of ways. These tools have opened up exciting possibilities for content providers, marketers, and writers alike.


As you can see, there are numerous sorts of content creation tools to select from, whether you want to create blogs or need help with marketing and business operations. Each tool adds a unique set of features to the table, transforming the content creation process.


With AI-powered content production tools, you can expand your business, increase output, streamline your workflow, and, most importantly, avoid stress.


While these tools are extremely useful, it is important to remember that great content is still based on human creativity and discretion. By blending AI with our own ideas and viewpoints, we can create an environment in which content creation is both efficient and meaningful.

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