6 Best Content Automation Tools & Platforms in 2024

Despite what many believe, executing a results-driven marketing strategy takes more than just one content automation tool.

Especially when the omnichannel approach has become mainstream, and each platform has its algorithm and best practices, you can’t expect one content automation tool to become the solution to all your content problems.

You need different tools to automate various parts of content marketing. So, how do you find these tools? How do you know which platform is suitable for your business?

This post will tell you. After hours of research, I’ve found the best content automation tools for different content needs. This list includes innovative tools used by top B2B content marketers.

6 best content automation tools you need to have in your arsenal in 2024

I’ve hand-picked the best content automation platforms every B2B content marketer should have. Let’s understand why you should add these tools to your stack right now:

1. Semrush: best for SEO and content outlines

G2 Ratings: 4.5 out of 5 based on 1894 reviews on G2.com

Pricing: Pro at $130, Guru at $250, and Business plan at $500 monthly.

Semrush is your all-in-one SEO marketing platform covering everything from keyword research to content optimization. It’s the market leader in SEO marketing, but Semrush made it to this list because of its SEO brief outline generator.

It makes your job easier by generating detailed outlines after comparing top-ranking SERP articles and providing semantic keywords and insights to improve your content.

But of course, you’ll also get access to its popular SEO features like site audit, backlink management, and competitor research.

Top features of Semrush:

• Position tracking to improve existing content.

• Social media toolkit to schedule content and track performance.

• Review and Audit existing pages for content improvements.

Why add Semrush to your stack

Semrush helps you create detailed content briefs to assign to your writers and create high-quality content at scale. We all know detailed content briefs are crucial to producing impressive content.

Here’s what a customer wrote about what they like the best about Semrush from G2.com:

“A friend (Megan Breukelman) referred me to SEMrush for creating content briefs and getting content writing tips. I've found the Writing Assistant tool to be invaluable, and Kelsey Gettis just showed me how to use Position Tracking to enhance our older articles!”

2. Synthesia: create AI-generated videos using text prompts

G2 Ratings: 4.7 out of 5 based on 1197 reviews on G2.com

Pricing: Starter at $22, Creator at $67 per month, and contact for enterprise plans.

Video marketing is here, and it’s the future of marketing. But what if you’re camera shy, don’t have time, budget, and a million reasons you can’t invest in video marketing? In that case, Synthesia is your must-have tool.

It creates AI-generated videos by using a simple text prompt. All you need to do is feed a little text, and it’ll generate stunning videos like this:

Top features of Synthesia:

• Multilingual support to create videos in your local language.

• Scenarios and backgrounds change for different situations.

• Integration features to make incorporation into your workflows easy.

Why add Synthesia to your stack

Creating videos is necessary, but let’s not deny that it’s expensive. Synthesia saves 80% of your time and budget by giving you professional AI videos ready to be used in your marketing.

Here’s a Synthesia’s customer review from G2.com:

“The two challenges that Synthesia solves are time to production and turnover. There is zero production set-up time to film a facilitator, making the video creation process much more efficient. In addition, if colleagues leave the company, we typically do not use their videos anymore or need to redo them... that is no longer an issue!”

3. Anyword: AI-powered predictive performance scoring

G2 Ratings: 4.8 out of 5 based on 1196 reviews on G2.com

Pricing: Starter at $39, Data-driven at $79, Business at $349 monthly, and contact for enterprise plans.

Guesswork to create marketing messages and expecting them to convert is a definite way to stay behind. Marketing today is about accuracy, and Anyword is a fantastic tool to help you achieve that.

Its AI-powered predictive performance scoring analyzes different copy variations to create marketing messages that will perform well with your audience.

Use it to write marketing posts and ad copies for social media channels, blog post drafts, website copy, and newsletters to increase your engagement rate and boost ROAS.

Top features of Anyword:

• Industry-specific templates for different sectors and purposes.

• A/B split testing to test multiple variations of copies.

• Content personalization capabilities based on user demographics and online interaction.

Why add Anyword to your stack

Anyword isn’t to replace your writers. It empowers them to create content more aligned with your marketing goals and target audience. Using Anyword, your writers will save time and produce more content without affecting quality.

Here’s Anyword’s customer review from G2.com:

“I enjoy that you can create any type of writing format. I am a writer who needs help getting started sometimes, and this app is perfect for me. All you have to do is type a prompt in so the Ai generator can know the gist, but then you have to do nothing.”

4. Superblog.ai: built-in SEO and speed features

G2 Ratings: 4.3 out of 5 based on three reviews on G2.com

Pricing: Basic at $29, Pro at $49, and Super at $99 monthly.

Superblog.ai is perfect for businesses focused on organic growth but don’t have the resources or expertise to implement SEO practices. It’s auto-optimized for SEO and speed, so you can focus on writing content, and it’ll take care of ranking on Google.

Its brilliant editor will give you hints to optimize content to perform better organically. Plus, your website speed will be blazingly high as Superblog automatically optimizes for core web vitals.

Top features of Superblog.ai:

• Free SSL and CDN to secure your website.

• Auto sitemaps facility to keep indexing updated.

• Import from Google Docs and Notion.

Why add Superblog to your stack

Instead of using a content management system, an SEO tool, and a content optimization platform, use Superblog.ai to do everything in one place. Simplify content creation to writing only.

Here’s a Superblog’s customer review from G2.com:

“Unlike many other blogging platforms I've tried, Superblog stands out as a worthy alternative to WordPress. I’ve found it to be quite simplified, yet it does not compromise on offering all the features and functionalities necessary for a high-quality blog. Its ease of use is remarkable, and I found it really straightforward to set up and maintain my blog on this platform.”

5. Paperflite: create customizable content experiences

G2 Ratings: 4.7 out of 5 based on 254 reviews on G2.com

Pricing: Sales content management plans are $50 per user per month, interactive content experiences plans are $500 per month, and contact for custom enterprise plans.

Paperflite excels at two things:

• Helping teams effectively manage sales content: Storing, distributing, and tracking sales enablement content is crucial to closing deals. Paperflite enables easy management by providing one centralized dashboard.

• Create personalized customer experiences: Its content intelligence at various stages helps you avoid guesswork and use data to increase revenue by creating personalized customer experiences based on sales data.

Top features of Paperflite:

• Content tracking and analytics to have real-time reports on how content is performing.

• Security and permission options to restrict access limitations.

• Integration with sales and marketing tools to enable a seamless sales management system.

Why add Paperflite to your stack

As your sales and marketing team grow, managing documents will become problematic. Adopting Paperflite early will improve your sales efforts and close more deals.

Here’s a Paperflite’s customer review from G2.com:

"Sales enablement tool - easy for the sales team members to send materials to prospects and current clients. I don't have to search for marketing materials anymore - it's right there in Paperflite! Everyone knows to go straight there! Content Management - again, it stores all of our materials - and we know those are the most up-to-date versions of materials."

6. StoryChief: centralized content distribution features

G2 Ratings: 4.6 out of 5 based on 31 reviews on G2.com

Pricing: Individual starts at $40, Marketing team starts at $60, and Agency plan starts at $180 monthly.

Effective collaboration is crucial to working efficiently in a team. However, collaboration is often limited in marketing, which makes ‘everyone on the same page’ unachievable. StoryChief is your solution — a centralized content management and distribution platform allowing seamless collaboration and quick approvals.

StoryChief allows easy integration with multiple channels to publish content everywhere in one click. Not only is it a time saver, but it also makes social media planning much more straightforward.

Top features of Storychief:

• Content calendar to plan social media content for months in advance.

• Collaboration features allow team members to work together.

• Content hub to build your brand home page quickly.

Why add StoryChief to your stack

Managing multiple marketing channels at once can be overwhelming — all your documents are everywhere, and it’s messy. That’s why you need one central platform to manage everything.

Here’s a StoryChief’s customer review from G2.com:

“To get rid of the lengthy process of writing the content and then distributing it across various platforms we were searching for a SAAS solution. This tool is simply a rescue to the chaos that we face while distributing our content.”

Achieve stellar results through automation

That’s a wrap to our list of best content automation tools every B2B marketer should have in their tech stack. So, what’s next for you? Here’s what you should do:

• Reread the list and find the tools you absolutely need.

• Book demos with products to see if they’re really helpful.

• Create your content automation implementation strategy.

• Present your solution to key stakeholders.

• Get approval and start integrating automation into your existing systems.

And once you implement automation into your workflows, keep optimizing and improving for better results.