7 Best AI Tools for B2B Marketing In 2024

Choosing the right marketing tools to add to your B2B tech stack is crucial, but let’s emphasize how difficult the task itself is. Once selected, you’re married to that tool for months, so you must spend enough time finding the right fit for your business needs.

While this can become overwhelming if done alone, considering you’ll have to evaluate every tool, recommendations from seasoned B2B marketers make the research easy.

That’s why I’ve curated a list of the best AI tools in different areas of marketing that B2B professionals use to add to your tech stack.

7 AI-powered B2B marketing tools you need to have in your tech stack in 2024

We’ll cover these AI tools for marketing in the B2B industry below:

• Wordtune for content marketing

• Semrush for search engine marketing

• Marketo Engage for marketing automation and account-based marketing

• Buffer for social media marketing

• Upfluence for influencer marketing

• monday.com for lead and work management

• Phrasee for community engagement and marketing

#1. Wordtune

Best for creating branded writeups in clicks

Wordtune is an AI writing assistant for busy content writers, marketers, and business professionals. It can rewrite, summarize, check grammar, and analyze text. Why is it suitable for businesses? You can create a brand voice, feed it to Wordtune, and ask your team members to run each writeup on Wordtune before publishing it to ensure the brand voice is consistent every time.

Pricing: Business plan at $9.99/month for 3-100 users and customized enterprise plans.

Key features:

• Wordtune’s writing assistant has features like “Expand on” to add more depth to a topic and “Add a counterargument” to spice up your text. These help you build on your ideas rather than reiterating what’s already on the internet.

• You’ll find Wordtune's analogies interesting. With a single click, you can ask Wordtune to provide other recommendations to make your text engaging.

Why add Wordtune to your arsenal:

Wordtune is your best friend if you’ve got a small team managing various business aspects. Using Wordtune, marketers can create engaging marketing messages, HRs can create relevant job descriptions, sales reps can create compelling sales collaterals, and so on.

#2. Semrush

Best for improving organic visibility

Semrush is an all-in-one online marketing platform that provides powerful tools for search engine marketing, social media marketing, local SEO, and paid advertising. Its technical SEO tools are the best—they review your site’s health, crawl the entire site, and give ideas for improving organic performance.

Pricing: Semrush offers different pricing plans for various services.

• SEO plans: Semrush Pro is $129.9/month, Semrush Guru is $249.9/month, and Semrush Business is $499.9/month.

• Social media plans: Social is $29.9/month, Semrush Pro + Social is $159.9/month, and Semrush Guru + Social is $279.9/month.

• Local plans: Local is $40/month, Semrush Pro + Local is $169.9/month, and Semrush Guru + Local is $289.9/month.

• Advertising plans: AdClarity is $169/month, Semrush Pro + AdClarity is $298.9/month, and Semrush Guru + AdClarity is $418.9/month.

Key features:

• Semrush’s beginner-friendly UI makes it easier to use than its competitors, like Ahrefs and Moz. It’s also a market leader in providing online marketing tools to monitor your online presence 24/7, 360 degrees.

• Semrush’s ContentShake AI lets you create articles in clicks. Of course, the quality isn’t that impressive, so human editing is required, but you can also use Semrush SEO Writing Assistant to optimize the articles to gain organic rankings.

Why add Semrush to your arsenal:

If you’re on a limited budget or can’t handle multiple tools, Semrush is perfect. It gives you all the tools you need to track your organic presence. Plus, a centralized dashboard to track different metrics makes optimization easier.

#3. Marketo Engage

Best for account-based marketing automation

Marketo Engage is an account-based marketing (ABM) platform with automation capabilities to keep your pipeline full. It uses Abobe Sensei AI and machine learning to make predictive content recommendations based on past user interactions and provides tools like lead scoring, adaptive journey optimization, and predictive analytics.

Pricing: The Growth, Select, Prime, and Ultimate plans have customized pricing. Contact the sales team for pricing.

Key features:

• Marketo Engage can automatically optimize campaigns for an entire customer journey. It can adjust and optimize campaigns based on real-time performance data, audience engagement, and set goals.

• You can manage cross-channel promotions on one Marketo Engage dashboard. This ensures your messaging aligns across multiple channels, whether push notifications, email campaigns, paid ads, or SMSs.

Why add Marketo Engage to your arsenal:

Marketo Engage is perfect if you love automation and want to maximize its use in your business. Its advanced Measure analytics dashboard will give you unmatched insights, and automation software will optimize campaigns based on them to improve conversions and customer relationships.

#4. Buffer

Best for making relevant social media posts

Like any other social media platform, Buffer helps you create, distribute, and schedule social media posts across many platforms. But what makes it the most loved is its approach to getting there organically. Buffer’s intelligent algorithm tells you what you create and when to publish to get more eyes.

Pricing: Essential is $12/month for two marketing channels, Team is $24/month for two channels, and Agency is $120/month for ten channels. You can choose a custom plan by adding more channels.

Key features:

• Buffer’s AI assistant generates ideas, crafts engaging social media posts, repurposes content for different channels, and—the best part—is personalized for your brand. So you won’t ever run out of content to publish.

• Pablo Buffer’s free image editor lets you design stunning graphics to publish then and there from the dashboard.

Why add Buffer to your arsenal:

Working as a small team becomes much easier with Buffer’s collaboration features. With access-level permissions, you can assign specific tasks to team members and track the workflow on one centralized dashboard.

#5. Upfluence

Best for sourcing influencers working in your industry

Upfluence is an influencer marketing platform that helps you find the best influencers, create workflows for different creators, measure campaign performance, and manage influencer collaboration in one place. Its AI-powered fraud detection features identify fake followers, bot accounts, and fraud activities to help you keep your brand associated with reputable creators.

Pricing: Upfluence allows you to customize your plans based on your needs. You can add various features:

• Search and Contact to identify and reach out to the right influencers.

• Influential Customers to identify creators among your customers.

• Campaign Manager to keep track of campaign performance.

• Payments to manage finances in one dashboard.

Key features:

• Upfluence’s Influential Customers feature lets you connect your CRM to identify creators among customers who are already advocates of your business, making it easier to strike a deal with them.

• Upfluence’s AI-powered mailing assistant is perfect for sending effective messages to creators and converting them into brand advocates.

Why add Upfluence to your arsenal:

With Upfluence’s analytics dashboard, you analyze your influencers' audience demographics. This benefit alone can give you a massive database to fine-tune your audience persona and optimize your messaging.

#6. monday.com

Best for work and lead management

monday.com is an all-in-one platform for managing business operations. It’s a work management platform for team managers, a CRM for sales managers, and a dev for technical and product teams. A, combined with work management, gives you a perfect tool for automatically assigning tasks, summarising meetings, creating formulas, and sending emails faster.

Pricing: Like Semrush, monday.com has different pricing plans for other use cases. You can also customize the plans according to the number of your team members. Here’s the general pricing for one board:

• Work management: Basic is $9/month, Standard is $12/month, Pro is $19/month, and contact sales for Enterprise plans.

• Sales CRM: Basic is $12/month, Standard is $17/month, Pro is $28/month, and contact sales for Enterprise plans.

• Dev: Basic is $10/month, Standard is $14/month, and Pro is $23/month. Contact sales for Enterprise plans.

Key features:

• With monday.com’s integration capabilities, you can connect over 200 apps like Zoom, DocuSign, and Shopify to ensure seamless data transfer across all your business platforms.

• Build any app using monday.com’s AI app builder. For example, create a chatbot based on your database to answer customer questions or an AI writing assistant customized to write using your brand’s voice or founder’s writing style.

Why add monday.com to your arsenal:

Most tools lack customization, but monday.com provides a high level of customization to small businesses so they can pay for the features they use. If your goal is lead generation, pay for lead generation and nothing else.

#7. Phrasee

Best for community marketing and predictive optimization

Phrasee is a community management platform powered by AI that gives clever ideas to optimize conversations, increase engagement, and get more clicks, orders, and customers. Its AI-generated messages are always on brand, encouraging customers to shop more and stay with your brand longer.

Pricing: Phrasee offers content generation and optimization plans. Contact sales for customized quotes.

Key features:

• You can reignite uninterested customers/subscribers and turn them into loyal advocates. Phrasee lets you send AI-generated targeted messages, including discounts, special offers, push notifications, etc., to improve customer loyalty.

• The algorithm keeps learning and improving in the background based on user engagement with past messages. So, the next time you send a message, it’s optimized based on past interactions.

Why add Phrasee to your arsenal:

Small teams with limited resources can benefit from Phrasee’s NLP, continuous learning, and optimization capabilities. The algorithm continuously improves itself based on user interaction, ensuring your brand is represented correctly.

Ready to dominate B2B marketing in 2024?

With these tools in your stack, you’re one step closer to dominating B2B marketing. Why one step? These tools will only do what you instruct them to; your creativity can improve their performance.

Use these tools to reduce time, remove repetitive tasks from your workload, and optimize processes so you can spend more time strategizing—doing things that matter. Let these tools be assistants, and your creativity be the commander!