# Growth Hacking

What is Viral Marketing?
Marketing

What is Viral Marketing?

Understanding Viral MarketingViral marketing is a strategy where products orservices organically spread among consumers, quickly gaining traction. Unliketraditional ads, viral marketing relies on people voluntarily sharing andcreating buzz.Key Aspects of Viral Marketing Viral marketing is typicallyorchestrated by companies aiming to intentionally spread the word about theirproducts or service

What is Churn and Why is it important?
Insight

What is Churn and Why is it important?

Churn Rate refers to a metric that measures the number of customers who havestopped using a service during a specific period. This metric is crucial in theSaaS (Software as a Service) industry, which operates on a subscription businessmodel. In recent times, with intensifying marketing competition, preventingcustomer churn has become more important than acquiring new customers. Thisarticle ai