# Growth Hacking
Marketing
What is Viral Marketing?
Explore Viral Marketing: Learn the strategy's essentials, benefits, and drawbacks. Discover why B2C companies dominate, leveraging platforms like YouTube and TikTok. Uncover the cost-effective impact, diverse audience reach, and unpredictable results
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Insight
What is Churn and Why is it important?
Churn Rate refers to a metric that measures the number of customers who havestopped using a service during a specific period. This metric is crucial in theSaaS (Software as a Service) industry, which operates on a subscription businessmodel. In recent times, with intensifying marketing competition, preventingcustomer churn has become more important than acquiring new customers. Thisarticle ai
