Content Automation with AI, and How does it work?

Automated Content generation has upended the world, especially the marketing industry, in 2022 and 2023.

What we thought was impossible is now happening in real life. This is both good news and bad news for digital marketers.

These automated content generation tools put the power in the consumer's hands. We will see competition rising dramatically.

So, in this blog, we will highlight why automated content generation will change marketing as we know and how you, as a marketer, can use it for your benefit.

What Is Content Automation?

Content Automation is automating content creation and distribution to reduce human efforts. Content is one of the key ingredients of digital marketing, but it's only sometimes possible to create consistent content based on user demand. That's where content automation helps.

Instead of looking at content automation tools as your enemy, take them as your helpers who will reduce your work stress and cut down costs.

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How To Automate Content Creation?

To automate the content creation process, you must first understand what processes to automate. Here are a few processes that can be easily automated without human intervention.

1. Keyword generation

2. Content Generation

3. Content Optimization

4. Content Editing

5. Content Distribution

6. Content Analytics

Process #1: Keyword Generation

Keywords are a large part of SEO today. Any content that’s not optimized for search engines will tank miserably. You can automate the keyword generation process using advanced tools like SEMrush, Ahrefs, Mangools, etc.

Process #2: Content Generation

Everyone, especially marketers, knows how strenuous the content generation process is. Writing a well-researched article can take 10–15 hours, or even more!

Thankfully, content automation tools have made this process easier and much shorter. You can generate headlines, social media posts, and ad copies with the right content-generation tool. Meta descriptions, email content and so much more!

Although ChatGPT is good, it’s not perfect yet! There are many improvements to be made, and sometimes it can give entirely wrong info. But worry not, tools like WriteSonic, JasperAI that manage the entire content generation process for you automatically. These are much more advanced tools than ChatGPT.

Process #3:Content Optimization

Once you have created content, it’s time to optimize it. Content optimization is generally related to On-page optimization. For example, how many primary keywords have you covered in the content? Have you added images, stats for more dynamicity? Is text broken down into small paragraphs for readability? Tools like Semrush, Frase allow you to optimize the content automatically.

Process #4: Content Editing

You cannot afford to forgo content editing, especially when the content was generated through AI. It's already well known that AI can hallucinate and generate wrong information. Other issues can be not writing in a proper tone.

All these things must be checked before content goes for distribution. Tools like Quetext check for plagiarism, whereas Grammarly excel in checking grammar and tone.

Process #5: Content Distribution

Once you have edited your content, it's time for distribution. It's where you distribute the content to reach your target audience. There are scheduling tools like Buffer, Hootsuite, which will automate the entire process of posting your social media posts.

Process #6: Content Analytics

Last but not least, content analytics is essential. Automating content analytics will help you track the results of your content. Do they convert? Where is it lagging? Is it reaching the right audience? Such tools include Google Analytics, Ahrefs, Semrush, SE Analytics are game changers. They track every metric you might need to check the ROI of your content.

Best Tools For Automated Content Generation

Automated content generation tools are a savior for businesses and individuals. Here are some tools for easy content creation. Discover the best automated content generators and understand their features to simplify complexity for optimal results.

Automated Content Generation Tools

Automated content generation tools are like superheroes for creators, making content creation a breeze. These essential tools prioritize efficiency, and by exploring the best ones, you'll understand their features.

1. Jasper AI

Jasper AI is a remarkable tool that uses modern technology to simplify content writing. It's perfect for anyone who wants to create user-friendly content. Jasper AI takes the stress out of content creation automation, making it easy for both experienced and beginner writers.

Use Jasper AI for:

• Making high-quality written content.

• Simplifying the content creation process with rich features.

• Brainstorming new content topics.

Not the Best For:

Useful for crafting content but unsuitable for creating engaging landing, sales, and conversion pages. These pages need a human touch.

2. WriteSonic

WriteSonic is an incredible tool for making content without much effort. It's great for professionals who want to quickly create articles, blog posts, or marketing stuff. WriteSonic helps by generating text based on what you require. Best part is that it's incredibly intuitive and easy to use without any prior experience.. Even if you're not super tech-savvy, you can use it without a problem. It gives you clear options and prompts to make things simple.

Use WriteSonic for

• Writing Articles, blog posts, or marketing stuff

• Creating targeted campaign content

• Making persuasive content for everyone

Not the Best For:

WriteSonic is not suitable for developing content requiring specific expertise like legal, healthcare, etc. It's also essential not to use it for sensitive information generation to avoid mishaps.

3. ChatGPT

ChatGPT is a tool designed to simplify content generation through a conversational approach using sophisticated language models. It's great for anyone who wants to have natural and exciting conversations. ChatGPT works well for those who know a lot about language and those who are just getting started.

Use ChatGPT for

• Easily create different and exciting content.

• Making content creation simple with its accessible features.

• Coming up with ideas for various topics using interactive text generation.

Not the Best For

Similar to WriteSonic and Jasper, ChatGPT works well for generalized and creative information. It's not suitable for generating specialized content like legal and healthcare content. It's also not wise to use any sensitive data on ChatGPT, as it's an open source AI tool.

Video Content Automation Tools

1. Synthesia

Synthesia is an innovative video content automation tool that simplifies the video creation process. Whether you're a seasoned video creator or just starting, Synthesia uses advanced technology to automate parts of the process, making it simpler and faster.

Use Synthesia for

• Making professional-looking videos quickly.

• Making video creation more straightforward with its accessible features.

• Getting ideas for different video content with automated assistance.

Not the Best For:

While Synthesia is excellent for easy video creation, it might not be the best for those who want fancy video effects. Also, if you're a pro at using advanced editing software, Synthesia might be more suitable for more straightforward tasks.

2. Plainly

Plainly - an exceptional tool that automates making unique AI personalized videos. It's like magic – you connect your video ideas with data from spreadsheets or other tools, and Plainly creates videos for you.

Use Plainly for:

• Making unique videos that fit your business goals.

• Easily adding video creation to your tools.

• Running extensive AI personalized video campaigns using Plainly special features.

Not the Best For

If you just want regular videos or don't need advanced features, Plainly might be more than you need. It's best for those who want to do unique and complex video campaigns.

3. Runway

Runway is an advanced video content generation tool. Though there is a huge learning curve, very similar to photoshop. It uses AI prompting to generate your videos, and the end result will depend entirely on your prompt. So you will have to experiment somewhat before you can get your video content right. Anyone, once you do, it's amazing. So much that the end content ends up looking like the VFX of some movie.

Best Features of Runway

• They provide video tutorials to help you use software fully

• It's professional grade video generation and editing tool, so your videos will look professional

• You can train your AI model so that every video has your signature style

• Image section replacement, where you can modify some parts of an image with simple text prompts. The results are anywhere between mind-bogglingly good to terrifyingly wrong, depending on what you type.

Who Should Not Use It?

Runway is not helpful if you don’t wish to experiment or learn the software. It has a high learning curve before you can use it to its full potential.

Audio Content Automation Tools

With the growing popularity of audio content like podcasts, audio content automation has picked up pace. Audio generation tools convert speech into audio that sounds like a human voice. This way, you don't always need to have a voiceover actor. Let's look at the top three audio content automation tools.

1. Murf

Murf takes the complexity out of audio content creation, providing a seamless experience for seasoned podcasters and beginners. This innovative audio content automation tool uses advanced technology to simplify the entire process.

Use Murf for:

• Creating professional-sounding audio effortlessly.

• Enjoying a user-friendly interface with easy features.

• Generating ideas for diverse audio content through automated assistance.

Not the Best For:

While Murf excels at easy content creation, it might not be suitable for those seeking highly intricate audio effects or for professionals using advanced editing software.

2. Podcastle

Podcastle is your podcasting sidekick, armed with AI magic for easy recording and editing. Whether you're into audio-only or video podcasts or even YouTube, this tool lets you record both audio and video with virtual interviews for up to 10 folks. The real star here is Podcastle's AI audio editing – it slices out the boring bits, suggests where to snip, and keeps everything sounding just right.

Use Podcastle for:

• If you're a newbie to podcasting, Podcastle is the easy way to jump in without any complicated learning.

• Editing with Podcastle is a walk in the park – whether it's fine-tuning your audio or perfecting your video, it's all stress-free.

• If you want your content to sound just like you, Podcastle's AI voice cloning has you covered.

Not the Best For:

If you love dazzling video effects, especially for places like YouTube, Podcastle might not have everything you want.

Image and Graphic Content Automation Tool

Blogs without images are boring. Even on social media, you will need to have interesting images to grab your users' attention. That’s where image and graphic content automation tools come to the rescue. With just a few simple prompts, you can generate creative graphics that might even put professionals in awe. Let's look at few of them

1. MidJourney

MidJourney is a super easy AI graphics app. It works as a Discord bot, letting you create art wherever you want, even on your phone.

It keeps things simple, making art a piece of cake, and it's perfect for users who want a straightforward way to unleash their creativity, whether on a computer or using their phone. MidJourney is your go-to creative tool, especially handy for regular designers looking for quick and excellent AI-generated graphics.

Why Pick MidJourney:

• Make your social media posts pop with MidJourney's creations.

• Kickstart logo concepts or project visuals, ready for your final touch.

• Get design elements that seamlessly fit into your creations.

Not the Best For:

While it's great for many designs, MidJourney might not nail super-realistic results.

2. Adobe Firefly:

How can Adobe stay behind? They are the brains behind Photoshop, the world's most popular image editing tool. They announced Adobe Firefly, which is an automated image-generation tool. Since Adobe developed it, you can expect nothing less. It's super easy to generate images based on the right prompts. The best thing is you can directly edit your image in the interface itself, saving the hassle of downloading.

Not the Best For?

We found Adobe Firefly slower, with each prompt generating images taking 2 -5 minutes. So, if you get frustrated with the slow interface, this one might not be for you.

3. Dall-E 2

The main attraction of Dall-E 2 is its price point. It's super cheap and easy to use than other image generation tools. The downside of Dall-E 2 is no editor. There’s no built-in editor, so you have to use a new prompt for every edit, which can be frustrating.

Not the Best For

Dall-E is not suitable to fine-tune the images. It lacks the level of detail that might be seen in real-world photos. Many times images can come out biased due to lack of proper data. Hence, for industries where finer details matter, Dall E 2 might not be a good choice.

Benefit Of Content Automation

In business, staying competitive means finding intelligent solutions. Content automation is one of those solutions, making content creation and sharing easier. This section will discuss why content automation is helpful in simple terms. We'll explore how it helps businesses work better, maintain consistency, and reach their goals. Let's break down the basics of content automation to see how it can make a real impact.

1. Save operational costs

High-quality content often comes at a significant cost. As per one survey, 48% of B2B marketers had up to $5,000 earmarked in content marketing budget per month.

The cost can go up to 20,000 USD in specialized industries like manufacturing, healthcare, legal, etc.

That’s where content automation benefits the business. It is like a wizard for your business, especially when saving operational costs and automating repetitive tasks trims down the need for manual efforts, making operations more efficient and saving precious resources.

This efficiency means your team can focus on essential tasks without the need for extra hands, optimizing skills and productivity. The time saved is like money in the bank, as automated processes speed up content creation.

Plus, with fewer errors to fix, you save time and resources. As your business grows, content automation scales smoothly, handling more without piling up costs. It's an intelligent investment That boosts efficiency and keeps your operational costs in check.

2. Improve creativity

Implementing Content automation isn't just a time and money saver; it's a boost for creativity in your business. Imagine it as a creative sidekick, making your team's life more imaginative and fun. Handling repetitive tasks lets your creative minds focus on excellent and innovative ideas.

There's a sweet spot – it keeps things consistent but not dull.

Fast changes? No problem! Automation lets your team try out new ideas quickly.

Plus, it's like having a data superhero. It uses numbers to show what your audience likes, helping your creative team make content people love.

And it's not just solo creativity; automation also makes teamwork smoother, letting everyone's creative sparks shine together. It's not just a tool; it's a creativity booster for your whole crew.

3. Increase content consistency

Content automation is your ally in keeping things consistent and polished across all your content. It's like having a set of guidelines that ensure everything looks and sounds just right.

Think of it as templates that give your content a uniform and professional appearance, maintaining the same style and format.

Automation ensures that your brand's voice stays true to its values and key messages, reinforcing a cohesive identity.

Whether on social media, websites, or other platforms, content automation ensures your messaging and visuals are consistently on point, enhancing brand recognition.

With built-in quality checks and efficient version control, it becomes a dependable tool for maintaining a reliable and unified content presence throughout your channels.

4. Personalization

According to Exploding Topics, 89% of marketers noticed positive ROI with campaign personalization. This is because personalized content is the key to capturing your audience's hearts.

But personalization is not easy. You need to have data to personalize content properly.

That’s where content automation becomes your secret weapon in achieving this by tailoring content to each user's unique preferences.

It's like having a personal assistant that understands what each user likes and delivers content that resonates with them.

Automation uses data to create this personalized experience, making sure that recommendations, offers, and messages are just right. It adapts in real time based on how users interact, ensuring a dynamic and personalized journey.

Consider it as a guide that not only understands individual preferences but also knows how to engage different groups effectively. Through content automation, businesses can forge deeper connections by offering a truly personalized and engaging experience to their audience.

5. Enhanced Productivity

In any business, making things run smoothly is the goal, and content automation is your secret weapon. It's like having a cool sidekick that handles the details, simplifying workflows and processing faster.

With automation, creating content becomes straightforward, helping businesses stay agile and on top of market trends.

The best part? It keeps things consistent, so you spend less time fixing mistakes. Automating routine tasks is like having a team of rock stars that optimize human resources, letting your creative minds focus on what they do best.

Plus, as your business grows, content automation grows with it, ensuring that productivity remains high even as demands increase. It's the go-to trick for a more efficient and competitive business operation.

Conclusion

Automated content creation tools are helping marketers fight the fatigue that comes with consistent content generation. While these automation tools are not perfect, they can significantly reduce cognitive workload so you can focus on things that matter. From generating keywords and outlines to scheduling content, content automation tools help you automate the cycle from start to finish. More and more companies will adopt these tools, and those who don’t will stay behind.