Insight

Running Blogs for Customer Acquisition: A Comprehensive Guide

userimage

Waveon Team

0 min read

TABLE OF CONTENTS

Blogging is a proven method for increasing customer acquisition, as it drives traffic to your website, positions your brand as a thought leader in your industry, and provides valuable information to potential customers. In this article, we’ll take a closer look at why running a blog is an effective customer acquisition tool, and share the results of a Waveon SEO test to demonstrate the impact that a well-optimized blog can have on your search engine rankings.

The Benefits of Running a Blog for Customer Acquisition

There are many benefits to running a blog for customer acquisition, including:

  • Increased website traffic: By consistently publishing new content, you can drive more organic traffic to your website and attract potential customers. If the website is well optimized for search engines, new articles with substantial content will be quickly crawled by Google search engine bots and displayed in search results. Additionally, more clicks on your content will improve your site's Domain Authority, making it easier for your future content to spread.
  • Lead generation: By including calls-to-action (CTAs) or hyperlinks that guide readers to take desired actions in your blog posts, you can generate leads and capture information from potential customers who are interested in your products or services. This method of lead generation often results in higher conversion rates compared to traditional methods like landing pages, as it guides customers to convert when they are persuaded by the content.
  • Improved search engine optimization (SEO): A well-optimized blog can enhance your search engine rankings, making it simpler for potential customers to locate you online. Typically, readers are more likely to read, retain, and share well-written content. Search engines like Google track these signals and assign a ranking score to the content. If a user searches for similar keywords, and your posted content has a higher ranking score, it will appear higher in the results than other content. With most clicks happening on higher-ranked content, it's clear how important SEO is.

The Results of a Waveon Blog SEO Test

To demonstrate the impact that a well-optimized blog can have on your search engine rankings, we'd like to present the results of the SEO test performed on our blog. The test was performed several months (October to January) and was optimized for search engines. The results were impressive, with our website achieving a significant improvement in its search engine rankings, as well as increased organic traffic.

The Results of a Waveon Blog SEO Test

The key factors that contributed to the website’s improved search engine optimization were:

  • Consistent blog publishing: We consistently posted articles about specific topics relevant to our potential customers on our service blog. We monitored results using tracking tools like Semrush. At first, the results were not significant, but as we continued to post consistently, our content rose in search results and we experienced a significant increase in organic traffic from our blog content.
  • Keyword optimization: Initially, we were unsure which keywords would be effective, but after publishing several articles, we discovered the ones that drove the most traffic. We extracted common keywords (in our case, "Side Project" and "MVP Test") from those articles and continuously published blog posts incorporating those keywords.
  • Link Building: Without taking action after posting a blog, it takes a long time for the content to be shown on search results. Even if you use the Google search console, it is not guaranteed to be placed at the top of the results. Search engines like Google need multiple backlinks to determine the value of the content. Backlinks are links from other websites and more backlinks indicate more value. To acquire backlinks, we engaged in link building, which can be achieved through methods such as sharing content or guest blogging on other websites.

Conclusion

In conclusion, having a blog for acquiring customers can bring many benefits to your business. By posting well-optimized and intentional content, we found impressive results from our SEO test. If your business does not have a blog yet, it's time to start now!

Learn more about No-code insights

Subscribe Waveon Newsletter

*Type your email address

Waveon Banner Image

Other articles

9 Common Inventory Management Mistakes and How to Avoid Them
Insight

9 Common Inventory Management Mistakes and How to Avoid Them

Imagine your production line coming to a standstill because a vital raw materialis out of stock. Or worse, your entire warehouse is choking on unsold products,tying up your capital and amassing storage costs. Such scenarios are a commonoccurrence in retail and ecommerce businesses.Inventory distortion worldwide isa common yet costly issue for retailers. An IHL Group report found that the cost

How to Track Inventory Without Spreadsheets (Alternate Methods)
Insight

How to Track Inventory Without Spreadsheets (Alternate Methods)

Inventory management can make or break your business processes. Get it right,and you refine operations, shrink waste, and maximize profits. Get it wrong, andyou risk stockouts, overstocking, and cash flow nightmares.Even so, manybusinesses still depend on spreadsheets — an outdated system that is troublesometo scale or automate. Another study suggests that 88% of spreadsheets haveerrors, whic

The Hidden Costs of ERP Implementation Explained
Insight

The Hidden Costs of ERP Implementation Explained

ERP systems are the backbone of modern business operations. They bringinventory, finance, HR, CRM, and supply chain functions together into oneunified platform.However, this digital transformation often comes at a highprice. According to an ERP report, the average cost of ERP implementation is$625,000. While this figure is already substantial, what most companies don’tanticipate are the hidde

ERP Inventory Management: What It is and How It Works
Insight

ERP Inventory Management: What It is and How It Works

Are you still managing your inventory with spreadsheets? It is costing you morethan you think! You are losing valuable time, data accuracy, and profits.Manualtracking often leads to stock discrepancies, fulfillment delays, and missedrevenue opportunities. Whereas, upgrading to an ERP inventory management systemcan offer multiple advantages, including:Real-time data accuracy: No more errorsor

The Importance of Accurate BOM in Production
Insight

The Importance of Accurate BOM in Production

An accurate bill of materials (BOM) is the backbone of any production line. Itensures every component, quantity, and specification is spot-on, preventingcostly delays, inventory mishaps, and quality issues.Discover how managing a BOMaccurately transforms efficiency, streamlining everything from procurement toproduct assembly. Also, get tips to ensure your bill of materials is precise andupdat

Choosing the Right Bill of Materials (BOM) Management Software [5 Tools]
Insight

Choosing the Right Bill of Materials (BOM) Management Software [5 Tools]

Imagine building a complex machine blindfolded 一 no parts list, no plan, nosubassemblies, just guesswork. It would be chaotic, right?Wrong parts ordered,critical pieces missing and costs spiraling out of control. That’s life withouta solid bill of materials (BOM). A BOM is your manufacturing blueprint thatkeeps your production process smooth, accurate, and cost-effective.But here’sthe catch:

Why Choose No-Code ERP Systems Over Excel
Insight

Why Choose No-Code ERP Systems Over Excel

Excel sheets are a powerful tool for managing data, but they fall short when itcomes to real-time data visibility, automation, and scalability. When handlingvast amounts of data, managing bulky sheets becomes a hassle.So, if you’re stillusing Excel for inventory or resource planning, it is time you upgrade to anadvanced no-code ERP system.Simplify processes by automating workflows, syncingdat

Stock Control Procedures in Retail: Tips and Best Practices
Insight

Stock Control Procedures in Retail: Tips and Best Practices

Stock control in retail involves ordering and storing the right amount ofinventory, so you neither run out of stock nor overstock. It is about finding abalance to optimize inventory storage costs while always fulfilling customerdemand.Managing your retail business inventory properly helps you avoid losingout on sales opportunities, reduce waste, and increase your cash flow.In thispost, we wil

No-Code ERP vs. Traditional ERP: Which is Better?
Insight

No-Code ERP vs. Traditional ERP: Which is Better?

No-Code ERP vs. Traditional ERP: Which is Better?Choosing the right ERP systemis one of the biggest business decisions you will make and with so many options,it is a difficult choice.Modern no-code ERP systems are quicker to implement andmore efficient than traditional ERP systems. Powered by new technologies, thesesolutions offer many benefits, leading businesses to switch from theirtraditio

Learn more about No-code insights

Subscribe Waveon Newsletter

*Type your email address